MBA in Marketing
Master
In Bangalore
Description
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Type
Master
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Location
Bangalore
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
IASMS has reached a major milestone of being recognized as one of the top business schools in India which rises eyes brows of many as this mega-achievement has come within a three years of its establishment. AIMA-IMRB* Best B-schools survey and it’s subsequent publication in Indian Management, a reputed National Journal in Management, vouched our formidable display of performance on the segments of education and training, knowledge-sharing, intellectual property and research.
IASMS offers a four semester-regular MBA programme which has been recognized and approved by AICTE, New Delhi. IASMS carries a strong value because of its well thought pedagogy being applied to the syllabus of Bangalore University. The regular guest lecture series of academicians and corporate of repute fueled by continuous case studies approach makes our programme a distinctive and unique. IASMS grooms its graduates to become capable of managing modern corporate India and MNCs efficiently and independently.
First Semester:
Managerial Communication
Accounting for Managers
Organisation Behaviour
Managerial Economics
Bumastics
Information Technology for Business
Business Perspectives
Second Semester:
Research Methodology and Technical Writing
Financial Management
Production and Operations Management
Human Resource Management
Marketing Management
Quantitative Methods and Operations Research
Legal Aspects of Business
Third Semester :
Entrepreneurship
Business Ethics and Corporate Governance
Fourth Semester :
Strategic Management
International Business
Specialization :
Marketing:
Business Marketing
Services Marketing
Sales and Marketing Channel Management
Rural and Agricultural Marketing
Retailing Management
Advertising and Integrated Brand Management
MBA in Marketing