MBA in Marketing
Master
In Kolkata
Description
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Type
Master
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Location
Kolkata
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
1st Semester:
Economic Environment of Business
Business Communication
Computer Fundamentals & Applications
Organizational Behaviour – I
Quantitative Methods - I
Indian Social Structure
Financial Accounting
Business Laws
Managerial Economics I
Values & Ethics in Business
Second Semester:
Managerial Economics-II
Organizational Behaviour-II
Quantitative Methods - II
Production Management
Operations Research
Management Information System
Human Resource Management
Financial Management
Marketing Management
Research Methodology
Third Semester:
Quality Management
Cost Accounting
Computer Application in Business
Materials Management
Project work (8 weeks) & Viva Voce
(Four courses – three from one secialization and one
from another specialization)
Fourth Semester:
Quality Management
Cost Accounting
Computer Application in Business
Materials Management
Project work (8 weeks) & Viva Voce
(Four courses – three from one secialization and one
from another specialization)
Fifth Semester:
Entrepreneurship Development
Project Management
Strategic Management
Public Systems Management
Comprehensive Viva - Voce
(Four courses – three from one specialization group
and one from another specialization group)
Specialization :
Marketing
MM 301 – Sales and Distribution Management • MM 302-Advertising & Sales Promotion • MM 303 – Marketing
Research • MM 404 – International Marketing • MM 405 – Service Marketing • MM 406 – Consumer Behaviour
MBA in Marketing