MBA in Marketing
Master
In Anantapur
Description
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Type
Master
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Location
Anantapur
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
The MBA Programme is designed to train the students in Business Administration with specific focus on Man Management.
First Semester
Self Development
Value Based Management
Financial & Cost Accounting
Financial Management
Quantitative Methods
Marketing Management
Computer Applications – I
Second Semester
Human Resources Management
Economics for Decision making
Research Methodology
Management Accounting
Management Science
Communication Skills
Computer Applications –II
Internal Viva-Voce
Third Semester
Total Quality Management
Production & Operations Management
Business Laws
Management Information and Decision Support Systems
Computer Applications – III
Fourth Semester
Values Based Leadership
Strategic Management
National Perspectives & Rural Development
Group Dynamics & Team Building
Computer Applications – IV
Comprehensive Viva-Voce
Project
MBA in Marketing includes following electives:
Advertisement and Promotion Management
Brand Management
Consumer Behaviour
Industrial Marketing
Marketing Channels
Marketing Financial Services
Marketing Research
Market Strategy
New Product Management
Relationship Marketing
Rural Marketing
Sales Management
Service Marketing
MBA in Marketing