MBA in Marketing

DC School of Management and Technology
In Kochi

Price on request
You can also call the Study Centre
48125... More

Important information

Typology Master
Location Kochi
Duration 2 Years
  • Master
  • Kochi
  • Duration:
    2 Years


Where and when

Starts Location
On request
One School Avenue Pullikanam, Vagamon Idukki District, , Kerala, India
See map
Starts On request
One School Avenue Pullikanam, Vagamon Idukki District, , Kerala, India
See map

Course programme

The Institute offers MBA in Marketing. The MBA Programme at DCSMAT introduces students to an atmosphere of dynamic learning. The curriculum of the programme is set to include the various aspects of managerial training such as case studies, role play, group assignments, simulations etc. Apart from the university curriculum, interactions with eminent personalities from the industry, workshops, project work etc. provide hands on experience. The DC School of Management and Technology offers two year fully residential MBA courses. The institution is affiliated to the Mahatma Gandhi University, Kottayam and is approved by the AICTE.

The course range includes:

* Creative Management
* Supply Chain Management
* Logistics Management
* Retail Management
* Media Management
* Performance Management System
* Micro Finance
* Negotiation Skills
* Stress Management
* ISO, Six Sigma and TQM
* Role of Advertising
* Wealth Management
* Web Designing
* Rural Marketing
* Product Designing

Semester I

* Accounting for Management
* Information processing using computers
* Business and ethical values
* Legal environment of business
* Business communication
* Management process & organizational behaviour
* Managerial economics
* Quantitative Methods for Management

Semester II

* Financial Management
* Human Resource Management
* Management Information Systems
* Marketing Management
* Operations Management
* Management Science
* Environment of Business and Sustainable Development
* Research Methodology

Semester III

* Global Business Environment
* Elective I
* Elective II
* Elective III
* Elective IV
* Elective V
* Elective VI
* Summer Project

Semester IV

* Corporate Strategy
* Elective I
* Elective II
* Elective III
* Project Study
* Viva–Voce

Electives available:

* Consumer behaviour
* Management of marketing communication
* Service Marketing
* Marketing research
* Industrial Marketing
* Product and Brand Management
* Advanced Managerial accounting
* Bank Management
* Tax Management
* International Finance
* Software Project Management
* Information Security Management
* Information Systems
* E-Business
* Database Management System
* Enterprise Resorce Planning
* Counselling Skills For Managers
* Industrial Relations
* Training And Development
* Performance Management
* Managing interpersonal and group process
* International Economics
* International financial market and forign exachange management
* Globalization Strategies
* International Logistics Management
* Global Trade

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