MBA : Marketing
Master
In Meerut
Description
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Type
Master
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Location
Meerut
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
SEMESTER I :
1. Principles and Practice of Management
2. Managerial Economics
3. Accounting and Financial Analysis
4. Organisational Behaviour
5. Business Statistics
6. Marketing Management
7. Computer Applications in Management
8. Communication for Management
SEMESTER II :
1. Business Environment
2. Business Laws
3. Research Methodology
4. Operations Research
5. Production and Operations Management
6. Cost and Management Accounting
7. Financial Management
8. Managing Human Resources
SEMESTER III :
1. Supply Chain Management
2. Strategic Management
3. Management Information System
4. Consumer Behavior and Marketing Communication
5. Specialization Group -1 Elective 1
6. Specialization Group -1 Elective 2
7. Specialization Group -2 Elective 1
8. Specialization Group -2 Elective 2
9. Summer Training Project Report
SEMESTER IV :
1. Entrepreneurship Development
2. Corporate Governance, Values and Ethics
3. Specialization Group -1 Elective 3
4. Specialization Group -1 Elective 4
5. Specialization Group -2 Elective 3 or 4
6. Open Specialization Elective (Any one)
7. Research Project Report
8. Comprehensive Viva (CV)
Open Specializations :
A student can opt any one open specialisations out of following four areas :
1. Insurance and Risk Management
2. Hospitality Management
3. Project Management
4. Rural Managemen
The program offers specialization in Marketing .
MBA : Marketing