MBA in Marketing

The M.B.A. course aims at providing inputs to the students relevant to the business industry and trade so that they can function
in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and
skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the
students.The structure of the Course is designed in a way that students have to study the core courses from different functional areas of
management that are made compulsory.

Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions
each of one-hour duration. There is a system of dual specialization of equal weightage. The students will have to opt for two
functional areas for their specialization, each having four papers (two in third semester and two in the fourth semester).
Summer Training for 8/10 weeks is compulsory for every student pursuing the course, which they have to undergo between
second and third semester. Comprehensive viva and Research project are part of the course.

Specialization offered in Marketing