MBA : MARKETING

Course:


TRIMESTER – I



Course Code Course Title
MBA0901 Management Principles
MBA0902 Quantitative Methods for Management
MBA0903 Managerial Economics
MBA0904 Organizational Behavior
MBA0905 Accounting for Managers
MBA0906 Executive Communication - Practical


TRIMESTER-II

Course Code Course Title
MBA09021 Decision Models in Business
MBA09022 Financial Management
MBA09023 Marketing Management
MBA09024 Human Resource Management
MBA09025 Management Information Systems
MBA09026 Business Application Software - Practical


TRIMESTER-III

Course Code Course Title
MBA 031 Financial Management
MBA 032 Production & Operation Management
MBA 033 International Business Management
MBA 034 Strategic Management
MBA 035 Application of Research Methods in Management
MBA 036 Intellectual Property Rights
MBA 037 Emerging Trends in Management (Case analysis & Seminar) – Practical

SUMMER SEMESTER (6 WEEKS)

MBA 047 SUMMER TRAINING REPORT

MARKETING

Course Code Course Title
MBA M01 Industrial & Service Marketing
MBA M02 Retail & Direct Marketing
MBA M03 Brand Management
MBA M04 Sales & Distribution Management
MBA M05 Marketing Research & Consumer
Behaviour
MBA M06 Advertising and Promotion Management
MBA M07 Marketing Channels
MBA M08 New Product Management
MBA M09 Rural Marketing
MBA M10 Retail Management
MBA M11 Strategic Marketing
MBA M12 International Marketing
MBA M13 Marketing of Non-Profit Organisation
MBA M14 Customer Relationship Management.