MBA in MARKETING

The University of Lucknow offers MBA in MARKETING to its students.

The thrust areas in its course structure are Marketing Research, all disciplines of Marketing Management and Quantitative Analysis including Econometrics. The paper on Econometrics, which examines the interaction and interconnection between Economic Analysis and Marketing Research, is the first course of its kind in India introduced by MBA (Marketing) Program. Rural Marketing, Industrial Marketing, Services Marketing and International Marketing are some of the major attributes of the program.

Few people would like to enter an organization as a CEO with general responsibilities. Rather, they would prefer entering a particular management function such as Finance, Production, Personnel and of course marketing where they are valued primarily for their in-depth knowledge and skills in specific areas. It was in recognition of this prime requisite for expertise that the MBA (Marketing) Program was developed. The MBA (Marketing) Program is an answer to the potentials and challenges unleashed by Liberalization, and Globalization.

In today's world, super specialization has come to acquire paramountacy. MBA (Marketing) is a super specialization which cuts across the boundaries of marketing management, economics and business environment. This program is a unique blend of Economics and Marketing Management, having taken cognizance of the fact that effective marketing requires consideration of economic parameters and the manager of today cannot base his decision on marketing experience alone.