MBA: Marketing

The Baba Ghulam Shah Badshah University offers MBA: Marketing course to its students. The course structure for it is as follows:
Semester I

MBA -111 Principles & Practices of Management
MBA -112 Organizational Behaviour
MBA -113 Quantitative Techniques for Managerial Decisions
MBA -114 Managerial Economics
MBA -115 Managerial Communication & Skills
MBA -116 Business Ethics & Corporate Governance
MBA -117 Accounting for Managers
MBA -118 Computer Applications in Management
MBA -119 Lab Course on MBA-118

Semester II

MBA -211 Business Law
MBA -212 Human Resource Management
MBA -213 Financial Management
MBA -214 Marketing Management
MBA -215 Production and Operations Management
MBA -216 Research Methodology
MBA -217 International Business
MBA -218 Business Environment

Semester III

MBA -311 Project Management
MBA -312 Management Information System
MBA -313 Summer Training Project and Evaluation

Semester IV

MBA -411 Strategic Management
MBA -412 Dissertation

Marketing

M11 Advertising and Sales Promotion
M12 International Marketing
M13 Consumer Behavior & Marketing Strategy
M14 Strategic Brand Management
M15 Retail Marketing
M16 Strategic Marketing
M17 Service Marketing Management