MBA: Marketing

MBA: Marketing

Semester I

Organizational Behaviour & Principles & Practice of Management

Management Accounting

Managerial Economics

Statistical & Quantitative Methods

Legal Aspects of Business

Basics of Marketing

Information Technology

Communication Skills

Semester II

Marketing Management

Financial Management

Human Resource Management

Manufacturing & Operations Managements

Materials & Logistics Management

Management Information Systems

Research Methodology

Economic Environment of Business & Environmental Management

Semester III & Semester IV

Business Policy & Strategic Management
Management Control Systems
Marketing Research
Integrated Marketing Communication
Distribution and Retail Management
Consumer Behaviour
Sales Management and Personal Sales

Project

Entrepreneurship Development and Project Management
International Business Management
Current Trends in Management

Services Marketing
International Marketing
Virtual Marketing
Marketing Strategies and Relationship Marketing
Product and Brand Management