MBA in Marketing
Master
In Anand
Description
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Type
Master
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Location
Anand
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
1st Semester :
* Fundamentals of Management
* Quantitative Technique for Management-I
* Managerial Economics
* Managerial Accounting-I
* Indian Ethos and Organizational Behavior
* Environment and Management
* Management Skills Development
* Computer Application in Management
2nd Semester :
* Quantitative Tech. for Management II
* Managerial Accounting-II
* Marketing Management
* Financial Management
* Production and Operations Management
* Human Resource Management
* Research Methodology
* International Environment and Management
3rd Semester :
* Business Policy and Strategic Management -I
* New Enterprise Management Or Organizational Effectiveness & Change
* Business Legislation
* Comprehensive Project - I
(Plus Three Elective Options)
4th Semester :
* Business Policy and Strategic Management-II
* Decision Support System & Management
* Information System Or
International Economic Organization
* Comprehensive Project-II
(Plus Three Elective Options)
Specialization:
Marketing:
# Consumer Behavior
# Advertising Management
# Strategic Marketing
# International Marketing
# Sales and Distribution Management
# Industrial Marketing
# Sales Promotion Management
# Marketing of Services
# Marketing for Non-profit Organizations
# Management of Public Distribution System
# Brand Management
MBA in Marketing