MBA: Marketing
Master
In Kottayam
Description
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Type
Master
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Location
Kottayam
Facilities
Location
Start date
Start date
Reviews
Course programme
MBA: Marketing
SEMESTER 1
Management Concepts and Organisation Behaviour
Quantitative Methods
Managerial Economics
Business Environment
Business Communication
Financial Accounting
Information Technology for Managers
Managerial Skill Development
SEMESTER 2
Organization Effectiveness and Change
Management Science
Human Resources Management
Financial Management
Marketing Management
Management Information System
Research Methodology
Management Accounting
SEMESTER 3
Production and Operations Management
Business Law
Environment and Management
Organisational Analysis and Processes
Indian Ethos and Business Ethics
Entrepreneurial Development
Elective - 1
Elective - 2
SEMESTER 4
Business Policy and Strategic Management
Elective - 3
Elective - 3
Elective - 3
Project Report
IIMarketing
1Consumer Behaviour
2Advertising Management
3E-Commerce
4Marketing Researcg
5Strategic Marketing
6International Marketing
7 Sales Force Management
8Marketing of Services
9Brand Management
10Planning and Managing Retail Business
11Sales Promotion Management
12Industrial Marketing
13 Marketing for Non-profit Organisations
14Management of Public Distribution System
15Marketing of Social Services
MBA: Marketing