MBA:Marketing

MBA:Marketing

Semester - I
Subject Code Subject Name
CC101 Management Process and Organizational Behaviour
CC102 Quantitative Techniques for Mgt.
CC103 Macro & Micro Economics
CC104 Managerial Accounting
CC105 Managerial Communication
CC106 Computer Application in Management

Semester -II
Subject Code Subject Name
CC107 Business Environment
CC108 Cost and Management Accounting
CC109 Marketing Management
CC110 Financial Management
CC111 Production & Operations Mgt.
CC112 Human Resource Management
CC113 Business Research Methodology

SECOND YEAR

Semester - III
Subject Code Subject Name
CC201 Strategic Management
CC202 Management Information Systems
CC203 Management Research Project - I

Marketing Electives
MM201 Advertising and Promotion Management
MM202 Sales and Distribution Mgt.
MM203 Consumer Behaviour
MM204 Strategic Marketing and Brand Management.

Semester -IV
Subject Code Subject Name
CC204 Entrepreneurship and Management of Innovations
CC205 Management Control Systems
CC206 Management Research Project -II
MM205 International Marketing Management
MM206 Services Marketing
FM205 International Financial Management
FM206 Management of Financial Services.