MBA - Marketing



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Would you like to give an impulse to your professional life? If so, you should check this MBA focused on Marketing, organized by IUBH University of Applied Sciences, that has added to its catalogue.

Thanks to this course, you will head international marketing and advertizing campaigns and work with partners, colleagues and agencies across the globe. An MBA in Marketing will open the door for a career as a marketing manager for a global company.

This MBA programme expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer life time value through an understanding and knowledge of long-term customer loyalty.

Click on our website in order to find all the information related to the course. We will inform you about the course without any obligation.



Start date


Start date

Different dates availableNow taking bookings

About this course

As a marketing expert, you can analyse brand values and determine the factors that drive the increase or loss of a consumer-based brand. Through the development and implementation of targeted marketing strategies, you enliven the day-to-day business in the business-to-business or business-to-costumer area. You position brands in the market, recognise and eliminate possible crises, integrate customer relationship concepts, organise social media activities and recognise employees as the key to success. In particular, maintaining customer relationships and customer satisfaction is your central focus in the company.

Completed undergraduate study (210 ECTS for the 60 ECTS variants, 180 ECTS for the 90 ECTS variants) from a public or officially recognized university/higher education institution Degree certification of at least “Befriedigend” [lower second equivalent] Proof of min. two years of relevant work experience Proof of English skills: TOEFL (min. 80 points) or IELTS (min. Level 6) or Duolingo English test (min. 51%) or Cambridge Certificate (min. B grade overall) or Equivalent proof

Europe, especially Germany, is in high demand for skilled professionals, which creates enormous career opportunities for you: Eager to attract immigrants to the country to offset a shortage of skilled labour due to demographic changes, the German government wants to attract well-educated immigrants, especially from technical fields such as IT, Engineering and Natural Sciences.

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  • Management
  • Marketing Management
  • MBA
  • Business Process
  • International
  • Marketing Strategy
  • Leadership
  • International Business Management
  • Planning
  • Marketing Tools
  • IT Management
  • Marketing
  • Communication Skills
  • MBA Marketing
  • Sales Management
  • MBA IT
  • Business Administration
  • Business Finance
  • Business planning
  • Business Strategy
  • Business Studies
  • Communications
  • Marketing Communications
  • Master Business Administration
  • Relationship Marketing
  • Sales Techniques
  • Business Management
  • Marketing plan
  • Strategic Marketing
  • Intercultural Awereness
  • International Market
  • Strategic Marketing Management

Course programme

An MBA in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.
  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You will expand your knowledge in marketing and sales related issues with a focus on international business management
  • Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies

Additional information

IUBH Scholarship Initiative for Applicants: Studying at IUBH should be possible for anyone who is interested and money should not get in the way of an education. That’s why we provide strong regional scholarships of up to 13,000€ for all international students. This will give you the unique opportunity to earn your internationally recognized and esteemed MBA, Master's or Bachelor‘s degree without financial difficulty. You can calculate your scholarship here.

MBA - Marketing

Price on request