MBA: MARKETING (Distance Education)

MBA: MARKETING (Distance Education)

Course Content:

First Semester
MANAGEMENT SCIENCE
BUSINESS COMUNICATION
FINANCIAL MANAGEMENT
COMPUTERS IN MANAGEMENT

Second Semester
MARKETING MANAGEMENT
MANAGEMENT INFORMATION SYSTEM
HUMAN RESOURCE MANAGEMENT
ORGANISATIONAL BEHAVIOUR

Third Semester
MANAGERIAL ECONOMICS
COPORATE LAWS
BUSINESS POLICY AND STRATEGIC MANAGEMENT
INDIAN BUSINESS ENVIRONMENT

Forth Semester
PROJECT STUDY
ELECTIVES (FOR SPECIALISATION IN IT, FINANCE, MARKETING, INSURANCE & RISK MANAGEMENT, HUMAN RESOURCE MANAGEMENT, IR & PM, MSW)

ELECTIVE PAPERS FOR SPECIALISATION IN MARKETING
CONSUMER BEHAVIOUR
ADVERTISING & COMMUNICATION MANAGEMENT
BRAND MANAGEMENT
SALES & DISTRIBUTION MANAGEMENT
INTERNATIONAL MARKETING

IASE University’s Distance Education Programmes are approved by Distance Education Council (DEC) of Indira Gandhi National Open University (IGNOU).