MBA in Marketing (Full Time)
Master
In Chennai
Description
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Type
Master
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Location
Chennai
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
Semester I:
Statistics for Management
Economic Analysis for Business
Total Quality Management
Organizational Behaviour
Communication Skills
Accounting for Management
Legal Aspects of Business
Seminar I – Management ConceptI
Semester II:
Operations Management
Financial Management
Marketing Management
Human Resource Management
Management Information System
Applied Operations Research for Management
Business Research Methods
Business Application Software
Seminar II – Contemporary Management
Semester III:
International Business Management
Strategic Management
Elective I
Elective II
Elective III
Elective IV
Elective V
Elective VI
Summer Project Report
Seminar III– Emerging trends in Management
Semester IV:
Project
Specialization:
Brand Management
Retail Management
Services Marketing
Advertising & Sales Promotion
Consumer Behaviour
Customer Relationship Management
Event Marketing
Marketing Metrics
Advanced Data Analysis
MBA in Marketing (Full Time)