MBA (Marketing Management)

Media Features (India) Pvt. Ltd
In New Delhi

Price on request
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Important information

Typology Master
Location New delhi
Duration 2 Years
  • Master
  • New delhi
  • Duration:
    2 Years

Where and when
Starts Location
On request
New Delhi
Media Features (India) Pvt. Ltd, 11/5B, Pusa Poad, Param Tower, 110005, Delhi, India
See map
Starts On request
New Delhi
Media Features (India) Pvt. Ltd, 11/5B, Pusa Poad, Param Tower, 110005, Delhi, India
See map

Frequent Asked Questions

· Requirements

3 year Graduation.

Course programme

MBA (Marketing Management), is an integrated program designed to provide an advanced program in management for those seeking managerial positions in industry, commerce and services. The core subjects are aimed at developing knowledge and skills in fundamental management disciplines. The program also involves participation in group work with students from diverse backgrounds and is aimed at improving the decision making abilities of the participants in management related areas.

The program aims at realizing the following objectives -
-To provide intensive theoretical and practical knowledge of management.
-To provide an integrated perspective of management functioning along with a fair amount of exposure to real life cases/technical know how.
-To hone the student's analytical abilities.
-To provide access to a broad base of knowledge in core managerial skills.
-To develop the essential management skills required to meet and participate in an increasingly international business environment.
-To build upon the essential core management modules allowing greater emphasis on elective modules of management.

Course Curriculum:
First Semester
-Management Process and Organization Behavior
-Business Communication
-Statistics for Management
-Financial and Management Accounting
-Managerial Economics
-Human Resource Management

Second Semester
-Production and Operations Management
-Financial Management
-Marketing Management
-Management information System
-Operations Research
-Project Management

Third Semester
-Research Methodology
-Legal Aspects of Business
-Sales Distribution & Supply Chain Management
-Consumer Behavior
-Retail Marketing
-Market Research

Fourth Semester
-Strategic Management & Business Policy
-International Business Management
-Services Marketing & Customer Relationship Management
-Advertising Management & Sales Promotion
-International Marketing

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