MBA in Marketing Management
Master
In Pune
Description
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Type
Master
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Location
Pune
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
MBA in Marketing Management
This is a two year full time course resulting in the award of the post graduate degree "Master of Business Administration" by the University of Pune.The course divided into four semesters. This is a full time course affiliated to the University of Pune. Students are given encouragement and opportunities to take up short term assignments in partnership with industries.
Course Content:
Semester I
Organizational Behaviour & P P M
Management Accounting
Managerial Economics
Statistical & Quantitative Methods
Legal Aspects of Business
Basics of Marketing
Information Technology (Internal)
Managerial Communication (Internal)
Semester II
Marketing Management
Financial Management
Human Resource Management
Manufacturing & Operations Management
Materials & Logistics Management
Management Information
Research Methodology
Economic Environment of Business & Environmental Management
Semester III
Specialization:Marketing Management
Business Policy & Strategic Management
Management Control Systems
Marketing Research
Integrated Marketing Communications
Distribution & Retail Management
Consumer & Organizational Buying Behaviour (Internal)
Sales Management & Personal Selling (Internal)
Project Report
MBA in Marketing Management