MBA in Marketing Management

MBA in Marketing Management

The emphasis of the programme is on developing in a candidate the ability to use theory learnt by him in the classrooms and library into practice. The student should be able to face uncertainty and ambiguity with confidence.

The institute offers following fields of specialization: Finance,Human Resources Management, Information Systems Management, Marketing Management & Production and Operations Management for the two years full time M.B.A. Programme, which are the focal points of GSIMR M.B.A. Each specialization provides a comprehensive, integrated approach to the program through course elective, field experience, academic and career counselling.

Marketing Management

The focus of the marketing function is to help an organization create satisfied customers in a profitable way. To accomplish this, successful marketing managers must have analytical and communication skills, combined with substantial knowledge of modern marketing practices. Building on the core requirements, the marketing concentration offers an integrated program of courses that allows students to explore the practical application of marketing knowledge and research to real world projects.