MBA in Marketing Management

MBA in Marketing Management

Master of Business Administration (Through Distance Mode) is a four semester plus project programme and has been designed to cater to the senior level managerial requirements of business and industry.

Course Content:

SEMESTER -I

Management Process and Organizational Behaviour
Managerial Economics
Environment Management
Accounting for Managers
Business Communication
Computer Applications in Management

SEMESTER-II
Human Resource Management
Financial Management
Marketing Management
Production and Operations Management
Statistical Analysis
Research Methodology

SEMESTER-III
Business Policy and Strategic Analysis
Business Legislation
Corporate Taxation
Security Analysis and Investment Management
Management of financial Institutions
Principles of Insurance and Banking

SEMESTER-IV
Entrepreneurship Development
Research Project
Comprehensive Viva-voce
Management of Financial Services
Project Planning, Analysis and Management
International Financial Management
Financial Derivatives

Specialisation: Marketing Management
3RD SEMESTER
Advertising Management
Sales Management
Consumer Behaviour
Rural Marketing

4TH SEMESTER
Product and Brand Management
E-Commerce
International Marketing
Marketing of Services