MBA:MARKETING MANAGEMENT

MBA:MARKETING MANAGEMENT

TRIMESTER - I
Code Course of Study L T P C
MB 701 Business Communication 2 0 2 2
MB 702 Business Law 3 0 0 2
MB 703 Fundamentals of Financial Accounting 2 1 0 2
MB 704 Marketing Management - Concepts
and Design
3 0 0 2
MB 705 Micro Economics 3 0 0 2
MB 706 Organizational Structures & Design 3 0 0 2
MB 707 Quantitative Techniques

TRIMESTER - II
Code Course of Study L T P C
MB 711 Advanced Financial Accounting 2 1 0 2
MB 712 Cost and Management Accounting 2 1 0 2
MB 713 Design of Operation Systems 3 0 0 2
MB 714 Information Management 3 0 0 2
MB 715 Managing People in Organizations 3 0 0 2
MB 716 Marketing Management - Planning &
control
3 0 0 2
MB 717 Operations Research

TRIMESTER - III
Code Course of Study L T P C
MB 721 Business Research Methods 3 0 0 2
MB 722 Financial Management 3 0 0 2
MB 723 Human Resource Management 3 0 0 2
MB 724 Macro Economics 3 0 0 2
MB 725 Personal Growth Programme 2 0 2 2
MB 726 Planning & Control of Operations 3 0 0 2
Elective-1

TRIMESTER - IV
Code Course of Study L T P C
MB 731 Business Research Methods 3 0 0 2
MB 732 Financial Management 3 0 0 2
MB 733 Human Resource Management 0 0 0 4
Elective-2 3 0 0 2
Elective-3 3 0 0 2
Elective-4 3 0 0 2
Elective-5 3 0

TRIMESTER - V
Code Course of Study L T P C
MB 741 Project System Management 3 0 0 2
MB 742 Technology Management 3 0 0 2
Elective-6 3 0 0 2
Elective-7 3 0 0 2
Elective-8 3 0 0 2
Elective-9 3

TRIMESTER - VI
Code Course of Study L T P C
MB 751 Course of Independent Study 0 0 6 2
MB 752 Entrepreneurship & Small Business 3 0 0 2
Elective-10 3 0 0 2
Elective-11 3 0

MARKETING MANAGEMENT
Code Course of Study L T P C
MB 811 Marketing Engineering / Models 3 0 0 2
MB 812 Marketing Matrix 3 0 0 2
MB 813 Marketing Research 3 0 0 2
MB 814 Consumer Behaviour 3 0 0 2
MB 815 Customer Relationship Management 3 0 0 2
MB816 Direct Marketing 3 0 0 2
MB 817 Business to Business Marketing 3 0 0 2
MB 818 International Marketing 3 0 0 2
MB 819 Rural Marketing 3 0 0 2
MB 820 Services Marketing 3 0 0 2
MB 821 Advertising Management 3 0 0 2
MB 822 Distribution Management 3 0 0 2
MB 823 Retail Management 3 0 0 2
MB 824 Sales Management 3 0 0 2
MB 825 Strategic Brand Management 3 0 0 2
MB 826 Strategic Marketing