MBA: MARKETING (Part-Time)

MBA: MARKETING (Part-Time)

PART - I (FIRST YEAR)

SEMESTER I

Organisational Behavior and Management Processes
Quantitative Methods
Managerial Economics
Financial and Management Accounting
Business Communication

SEMESTER II
Marketing Management
Human Resource Management
Computers in Management
Financial Management
Operations Management

PART-II (SECOND YEAR)

SEMESTER I
Management Science
Economic Environment of Business
Management of Information Systems
Marketing Research
Business Policy & Strategic Analysis

SEMESTER II
Organizational Effectiveness and Change Plus Four optional papers

AREA: MARKETING
Paper 3201 Consumer Behavior
Paper 3202 Advertising Management
Paper 3203 Competitive Marketing
Paper 3204 International Marketing
Paper 3205 Sales Force Management
Paper 3206 Industrial Marketing
Paper 3207 Sales Promotion Management
Paper 3208 Marketing of Services
Paper 3209 Marketing for Non-Profit Organizations
Paper 3210 Management of Public Distribution Systems