MBA-Marketing (Twinning Program)

MBA-Marketing (Twinning Program)

This program aims at:

-Enabling the students to understand and appreciate the concept of marketing and the perspectives associated with it as relevant to the 21st century economics.
-Equipping them with the right skill set to handle the plethora of marketing issues that modern business organizations are confronting with.

With these objectives in view, the program is structured with inputs on contemporary marketing issues to sharpen the analytical and decision making abilities of the students.

24 Months Classes will be conducted every Sunday from 9:00 AM to 6:00 PM at the premises of Bangalore Management Academy, Bangalore by the faculty of BMA.
Admissions is on first come-first serve as their is limited seats.

Term I

-Management Process and Behaviour
-Managerial Economics
-Accounting for Managers
-Business Environment and Law
-Research Methodology

Term II

-Financial Management
-Marketing Management
-Human Resource Management
-Quantitative Techniques for Managers
-Strategic Management

Term III

-Consumer Behaviour
-Marketing Research
-Industrial Marketing
-Logistics Management
-Retail Marketing

Term IV

-Rural Marketing
-Services Marketing
-Advertising and Sales Promotion
-Customer Relationship Management
-Global Marketing
-Project Work