MBA-Masters Diploma in Business Administration [Marketing]

Syllabus:

Semester I-
Compulsory subjects

CT 26 Principles of Management
CT 73 Managing Men
CT 74 Accounts and finance for Managers

Optional Subject (select any one)

CT 31 Business Environment
CT 40 ERP & MIS
*Award : Diploma in Management

Semester II-
Compulsory subjects

CT 19 Production and Operations Management
CT 33 Marketing Management
CT 71 Managerial Economics

Optional Subject (select any one)

CT 10 Strategic Management & Entrepreneurship
CT 20 Quantitative Techniques for Managers
*Award : Executive Diploma in Management

Semester III-

CT 23 International Marketing
CT 32 Marketing Research
CT 34 Principles of Sales Management
CT 36 Consumer Behaviour

Optional Subject (select any one)

CT 35 Advertisement Management
CT 37 Brand Management
CT 41 Industrial Marketing
*Award : PG Diploma in Marketing



Semester IV-

Compulsory subjects

CT 17 Business Communication
CT 28 Project Management
CT 29 Business Laws

Optional Subject (select any one)

CT 38 Corporate Governance and Business Ethics
CT 15 Research Methodology
CT 50 Project Work
*Award : MBA (Marketing)