MBA - Media Management

mba (media management)

syllabus

1st Semester

- Business and Human Psychology

- Economics for Managers

- Organizational Theory & Organizational Behavior

- Marketing Management

- Sales and Distribution Management

- Material Management

- Computers in Business Environment and E Commerce

- Management Accounting & Financial Management



2pnd Semester

- Marketing Research

- Corporate Management

- Project Management

- Managing Technology

- Business in Global Environment and National & International Laws and Procedures

- Human Resource Management

- Quantitative Techniques

- Operations Management



3rd Semester

- Consumer Behavior

- Brand Management

- Retailing

- Service Marketing

- Advertising and Sales Management

- Business Communication & Foreign Business Language

- Networking and Internet Technology

- Data Processing and Data Base Management



4th Semester

- Advanced Business Communication

- Self Development and Interpersonal Skills

- Foreign Business Language

- Print Media Management

- Management of Film and TV Production and Satellite & Cable Television Networks

- Management of Radio and Television Broadcasting Stations

- Management of Advertising & Public Relations Agency

- Management of Products for the World Wide Web