MBA in Pharma Management Specialized in Marketing Research
Master
In Lucknow
Description
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Type
Master
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Location
Lucknow
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
The MBA Program of IIPM focuses on knowledge and skills required by management professionals who plan to work for Indian and multinational corporations. It provides the students with a general management perspective and introduces them to the latest concepts and practices related to functional areas of management. The substantive exposure to Indian and international management practices with a strong case-study orientation is a unique feature of the MBA Program. In addition, the MBA Program is structured in a flexible manner so that working executives can pursue this program without disturbing their careers. IIPM's Pharmaceutical Marketing MBA is the only industry-specific course designed for Pharmaceutical Professionals. As competition for professional advancement intensifies, understanding the latest techniques in management, innovative marketing strategies and effective methods for corporate growth are a necessity. In an ever-changing business environment, the MBA in Pharmaceutical Management equips you with the knowledge needed to stay ahead of the competition.
MBA (Pharma Management) is industry-specific program prepares Pharmaceutical Executives with the knowledge and skills required to lead the industry in the 21st century
Curriculum:
Semester I:
Compulsory subjects
PM 09 Managing Men
PM 12 Principles of Management
PM 19 Finance for Managers
Optional Subject (select any one)
PM 10 Business Environment
PM 40 Quantitative Techniques for Managers
Semester II:
Compulsory subjects
PM 14 Marketing Management
PM 18 Managerial Economics
PM 25 Strategic Management & Entrepreneurship
Optional Subject (select any one)
PM 49 E-Commerce
PM 66 ERP & MIS
Semester III:
PM 02 Pharma Distribution Management.
PM 04 Pharma Product Management.
PM 61 Brand Management.
PM 64 Consumer Behaviour.
Optional Subject (Select Oone)
PM 05 Paradyme in Pharma Industry.
PM 17 Marketing Research.
PM 50 Project Work.
Semester IV:
PM 07 Business Communication.
PM 13 Business Laws.
PM 33 Project Management.
Specialisation in Marketing Research.
MBA in Pharma Management Specialized in Marketing Research