MBA:Sale Management

MBA:Sale Management

MBA course is duly approved by the All India Council for Technical Education (AICTE), Government of India and the Department of Higher Education, Government of West Bengal.

The Institute is affiliated to the West Bengal University of Technology (WBUT).

Heritage Institute of Technology looks forward to MBAs capable of managing business operations efficiently. The Eastern India is now experiencing an economic resurgence, where MBAs will play a vital role in managing business organizations with enterprising skills. West Bengal lags behind other states in establishing B-Schools. In view of above, the trustees of the Kalyan Bharti Trust decided to establish a state-of-the-art B-school at Kolkata.

First Semester

Business Economics 4 40 100
MB 102 Business Communication 4 40 100
MB 103 Management Information Systems - I 4 40 100
MB 104 Organizational Behaviour - I 4 40 100
MB 105 Quantitative Methods - I 4 40 100
MB 106 Fundamentals of Accounting 4 40 100
MB 107 ISS & VA* 4 40 100
MB 108 Business Laws 4 40 100
Total 32 320 800

Second Semester : 8 Compulsory Courses (32 credits)
Code Course No. of Credit Contact Hours Marks
MB 201 Business Economics - II 4 40 100
MB 202 Organizational Behaviour - II 4 40 100
MB 203 Quantitative Methods - II 4 40 100
MB 204 Production & Opeerations Management 4 40 100
MB 205 Management Information Systems - II 4 40 100
MB 206 Human Resource Management 4 40 100
MB 207 Financial Management 4 40 100
MB 208 Marketing Management 4 40 100
Total 32 320 800

Third Semester : 2 Compulsory, 4 Electives, Project (32 credits)
Code Course Credit Contact Hours Marks
MB 301 Management Accounting 4 40 100
MB 302 Operation Research 4 40 100
MB 303 Project work (8 weeks) & Viva Voce 4 - 100
Specialization (Four courses - three from one specialization and one from another specialization group)

Fourth Semester : 2 Compulsory, 4 Electives, Viva-Voce (32 credits)
Code Course Credit Contact Hours Marks
MB 401 Project Management & Enterpreneurship Development 4 40 100
MB 402 Strategic Management 4 40 100
MB 403 Comprehensive Viva-Voce 8 - 100
Specialization (Four courses - three from one specialization and one from another specialization group)

Sale Management

Sales and Distribution Management SM 301 Database Management
MM 302 Advertising & Sales Promotion SM 302

System Analysis & Design
MM 303 Marketing Research SM 303 Computer Aided Management
FM 301 Corporate Taxation & Tax Plaining HR 301 Employment & Compensation Administration
FM 302 Corporate Finance HR 302 Human Resource Planning
FM 303 Security Analysis and Portfolio Management