MBA with specialization in Marketing (Punjab Technical University)

Master

In Calicut

₹ 38,000 + VAT

Description

  • Type

    Master

  • Location

    Calicut

  • Duration

    2 Years

Facilities

Location

Start date

Calicut (Kerala)
See map
IIKM, I.B.Complex, 2nd Floor, 275-H, Arabinda Ghosh Road, (Near 2nd Rly Gate), 673001

Start date

On request

About this course

Any Graduate from a recognized University.

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Course programme

The course includes following subjects:

Semester I
-Principles & Practices of Management
-Organizational Behaviour
-Accounting for Management
-Quantitative Techniques
-Managerial Economics
-Communication & Soft Skills
-Seminar on Executive Communication
-Workshop on Computers for Management
-Viva-voce


Semester II
-Business Environment
-Production and Operations Management
-Human Resource Management
-Marketing Management
-Financial Management
-Workshop on Research Methodology 3
-Workshop on Information Technology
-Viva-Voce

Semester III
-Applied Operations Research
-Corporate Legal Environment
-Major I
-Major II
-Major III
-Seminar on Management Information Systems
-Viva-Voce

Semester IV
-Strategic Management
-Project Evaluation & Implementation
-Major IV / Minor I
-Major V / Minor II
-Major VI/ Minor III
-Final Research Project & Viva-Voce

Specialization Group - Marketing

-Advertising & Sales Management
-Services Marketing
-Consumer Behaviour
-International Marketing
-Rural Marketing
-Product & Brand Management

MBA with specialization in Marketing (Punjab Technical University)

₹ 38,000 + VAT