Media & Event Management
Event
In Mumbai
Description
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Type
Event
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Level
Advanced
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Aimed at
For students
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Location
Mumbai
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Duration
Flexible
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Start date
Different dates available
This course is for training in Event Management. It covers various part time and full time degree and diploma courses in event management with flexible timings and affordable fees. At the end of the course, you will receive a certificate accrediting the training received.
Facilities
Location
Start date
Start date
About this course
A student should be HSC appeared or passed.
Reviews
Subjects
- Basic event management knowledge
- Basic marketing knowledge
- Basic advertising knowledge
Teachers and trainers (1)
Dr. Hoshi Bhiwandiwalla
Teacher
Dr. Hoshi Bhiwandiwalla, a dean and Director of NIEM (National Institute of Event Management ) is a M.Com, D.M.S., D.H.E, Phd (Mumbai & USA) and has more than 30 years of teaching and Event Management experience. He received the prestigious Rashtriya Ekta Award in Education (a National honour). He also read a paper on education at a world conference of Arizona University.
Course programme
1. Communication process and Introduction to Corporate Communications
2. Consumer behavior and Organisational behavior
3. Event Coordination
4. Journalism
5. Modern Event Scenario
6. Case Studies
7. Event Accounting
8. Advertising
9. Marketing Management
10. Practical paper I
Semester II
Group A (Event)
1. Event Law
2. Event Catering
3. Event Production and Logistics
4. Event Planning
5. Event Marketing
6. Practical paper
Group B (Media)
1. Media Buying & Selling
2. Special Media Module:
· Special Media Module:
· History of Journalism in India. Where are we now?
· Reporting / Interviewing (Print and TV )
· Feature Writing
· Sub-editing (Practical + Theory)
· Writing press notes
· Cultivating sources, databases, research
· In the field / news room, hierarchies, approaches, etc
· Deadlines / role playing
· Presenting well
· Paid editorial the reality
· Public relations relationship management, media plans, etc
· The importance of etiquette
· Writing for the web
· Thinking laterally moving between print, radio, TV and the net.
· Major assignments
· Law
· Ethics
3. Practical paper
Group B (Advertising)
1. Strategic Brand Management
2. Media Buying & Selling
3. Copywriting of an Advertisement
4. Practical paper
Additional information
Media & Event Management