MMS:Marketing

MMS:Marketing

The Masters in Management Studies is a comprehensive Post Graduate Degree programme that aims to develop students into sharp and successful managers. The MMS is a two-year full time degree programme affiliated to the Mumbai University.

MET students undergo case studies, live-projects, role-play, paper presentations, discussions, brain storming exercises etc. to sharpen the area between their ears. The programme results in excellent placement opportunities.

Just as the selection procedure the course is also rigorous and exhaustive. The programme is conducted on a semester basis with four semesters spread over two academic years. The duration of each semester is around 15 working weeks. The first year lays the foundation in the fundamentals of management, while the second year offers a specialisation in a particular discipline namely Marketing, Finance, Operations, Personnel or Systems This makes the students develop a capacity to think, to learn, to innovate and to apply this knowledge to real life.

Marketing

Semester I
Principles of Management
Financial Accounting
Cost Accounting
Indian Economy-1
Organisational Behaviour-1
Statistics for Management
Business Law
Introduction to Computers
Effective Communication
Managerial Economics
Marketing Management-1

Semester II
Business Environment-1
Operations Research
Financial Management
Taxation-Direct and Indirect taxes
Production Management
Management Accounting
Marketing Management-II
Human Resources Management-I
Research Methodology
Organisational Behavior-II
E-commerce
Introduction to Software Packages viz: SPSS,
Captaline Ole, CIMM, Prowess

Semester III
Advertising and Sales
Promotion Management
Marketing Research
Retail Management
Social Marketing
Sales & Distribution Management
Consumer Buyer Behaviour
Quantitative Models in Marketing
Marketing Strategies
Product Service and Brand Management

Semester IV
International Marketing
Industrial Marketing
Marketing Finance
Marketing Audit
Managing Sales Force
Specialisation Project
Entrepreneurship Management
Ethics in Business
Business Policy
International Business

Core Subjects
Business Environment-II
Management Information Systems
Decision Science
Marketing Finance
Personnel Finance
Productivity Technique