Pay Per Click (PPC) Course

PPC Training Module

• Meaning of Pay Per Click Marketing (PPC)
• Why there is need to do PPC
• How PPC grow your business
• Google Ad sense and Ad words
• Adbrite, Chitika, Amazon and other PPC programs
• Yahoo, MSN and Google PPC comparison
• Google Ad Words structure
• Set-up a PPC Campaign
• Google Ad word Account Structure

Create PPC Campaign

• Setting up a PPC Campaign
• Google Ad word Account Structure
• Setting up an Ad group within campaign
• Using My Client Centre (MCC)
• CTR, CPA, CPM
• What is Impression?
• How to make an effective ad?
• What is "Cost/Conversion"?
• How to increase CTR & Conversion
• What is Tracking Code?

Keyword Research for PPC

• What is Keyword Research and analysis?
• Researching PPC Keywords
• Importance of target keywords and audiences
• Selecting Keywords according to Geographical location
• Analysing keywords of your competitors
• Finding Keywords popularity & Global and local search Volume
• Categorizing your ad campaigns to Ad groups
• PPC Keywords tools and resources

Create Ads for PPC Campaigns

• Create Impressive and Effective Ads and Ad groups
• Unique Title and character limits
• Measurement of Title, Description URL
• Ad that produce better ROI
• Various examples of Successfully Effective ads
• Creation of Landing pages and Destination URL’s

Bids Management in PPC

• What is bidding management?
• What is Quality Score in PPC?
• How Quality Score Effect your bids and rankings?
• How to Increase Position on Search?
• Bid for Ad position
• Define Bid for Each Keywords and Bid Management
• User Define bids and Google Automatic Bids
• Importance of bidding techniques
• competitor's Analysis for bidding

Landing Page for PPC

• What is Landing Page?
• Ads Versus Landing Page
• Important of Landing Page
• Optimize Your landing pages
• How to Increase conversion rates
• What is "Click-through-Rates" (CTRs)
• Use 'Calls to Action'
• Cost/Conversion

PPC Reporting

• Campaign Performance Reports
• Keywords Performance Reports
• Ad group Performance Reports
• Ads Performance Reports

PPC Campaigns Tools

• Google Ad word Tool
• Keywords Spy
• Google Ad word Editor