PG Certificate Programme in Crafting Creating Communications

THE PROGRAMME

The programme leads to a certificate in Crafting Creative Communications with specialization in Crafting Copywriting or Art Direction, depending on the module chosen by the student. The main objective of this programme is to develop students into high caliber professionals for creative careers in Marketing Communications. The programme specifically attempts the following:

· To equip participants with conceptual, behavioral and technical skills.
· To offer hands-on experience to become effective communication professionals.
· To impart a sense of values that encompasses not only professional work ethics but also a commitment to and passion for creative communications.
· To discipline creative instincts and to encourage the use of imagination in diverse fields.
· To work towards achieving the stated objectives and deadline.

MODULES

Elective modules (to be chosen from A or B):

A: Crafting Creative Copywriting
B: Crafting Creative Art Direction

Common and compulsory modules to all:

C: Crafting Creative Television and Radio Commercials
D: Crafting Creative Digital Design