PG Diploma in Business Management: Marketing (Part Time)

Som-Lalit Education and Research Foundation
In Ahmedabad

Price on request
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Important information

Typology Post Graduate Diploma
Location Ahmedabad
Duration 3 Years
  • Post Graduate Diploma
  • Ahmedabad
  • Duration:
    3 Years


Where and when

Starts Location
On request
Nr. St. Xavier's Corner, University Road, Navrangpura, 380009, Gujarat, India
See map
Starts On request
Nr. St. Xavier's Corner, University Road, Navrangpura, 380009, Gujarat, India
See map

Course programme

The 3 year part time programme is spread over 6 semesters, following a similar course pattern as the full time programme. This is the programme for the employed executives and self-employed persons. The timings for this programme are from 6.30 p.m. onwards.
During the first year, a student has to go through 16 courses drawn from basic disciplines and functions of management. In the second year, 25 courses are offered including Integrative and Elective courses spread over Semesters III and IV. Out of these courses, the students can select minimum 5 courses in Functional Electives and 2 courses in other electives, besides 4 Integrative courses. They also carry out an individual study (Grand Project) during the year. Students are free to take more than the minimum requirements and can also have cross selection in the functional areas. A student may specialize in Marketing, Finance, Human Resource Management, Manufacturing or Information Management depending upon the availability of faculty and students enrolled.

Course Content:


* Organizational Behaviour
* Managerial Economics
* Management Concepts & Contemporary Practices
* Accounting for Management I
* Quantitative Techniques I
* Computers & MIS I
* Research Methodology
* Indian Business Environment


* Marketing Management
* Financial Management
* Production and Operations Mgmt
* Human Resource Management
* Accounting for Management-II
* Quantitative Techniques-II
* Managerial Communication
* Computer & MIS -II


Marketing Management (Electives)

* Strategic Marketing
* Sales & Distribution Management
* Market Research & Information System
* Consumer Behaviour & Advertising Mgment
* Product Policy & Management
* International Marketing
* Industrial Marketing
* Marketing for Services
* Seminar on Contemporary Issues in Marketing

Financial Management (Electives)

* Indian Financial System
* Management Control System
* Corporate Tax Planning
* Investment Management
* International Finance
* Contemporary Issues in Financial Management

Other Electives

* Economic Analysis for Business Planning
* Human Resource Development
* Information Technology
* Management of Service Organizations

Integrative Courses

* Strategy Formulation & Implementation
* Legal Aspects of Business
* Organizational Development
* Enterpreneurship : Developing & Managing New Business Ventures
* Public Enterprise Management
* Project Study & Viva - Voice
* Managerial Oral Communication

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