PG Diploma in Food & Beverage Marketing

PG Diploma in Food & Beverage Marketing

This course offers an opportunity to young people with a flair for the practical aspects of the Hotel and Catering business and who aspire to management or ownership of small or medium-sized enterprises. This course teaches the principles of marketing and hospitality management. Student will examine the needs of consumers, explore the different types of market segmentation and select the best channels of distribution to reach these consumers. Students will also have the opportunity to learn about all available marketing tools including advertising, public relations and promotional support etc.

Subject Information
Lateral Entry : Not Available
Credit Transfer : Not Available
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Food & Beverage Management
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Marketing & Advertising
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Hospitality Supervision
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Quality Customer Service
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Product & Pricing Strategy
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Consumer Behavior

Career Opportunities
Students who have successfully completed the appropriate subjects will meet career opportunities as marketing research and analysis, promotion and public relations and fund raising and management positions in the hotel, resort, restaurant, convention and accommodation industries.