PG Diploma in Management(Advertising)

School of Communication & Management Studies
In Cochin

Price on request
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Important information

Typology Post Graduate Diploma
Location Cochin
Duration 2 Years
  • Post Graduate Diploma
  • Cochin
  • Duration:
    2 Years
Description

Venues

Where and when

Starts Location
On request
Cochin
SCMS Campus,Prathap Nagar,Muttom, Alwaye, 683106, Kerala, India
See map
Starts On request
Location
Cochin
SCMS Campus,Prathap Nagar,Muttom, Alwaye, 683106, Kerala, India
See map

Course programme

Course Structure
Trimester I
Management Accounting
Social & Economic Environment of Business
Organisational Behaviour –I
Business Statistics
Introduction to Information Technology
Business Communication
Economics for Management

Trimester II
Marketing Management
Financial Management
Business Communication
Operations Research
Business Law
Organizational Behaviour –II
Written Analysis & Communication
Materials Management

Trimester III
Marketing Research
Operations Management
Human Resource Management
Entrepreneurship
Corporate Governance and Business Ethics
Strategic Management

Trimester IV
Final Project (90 days)

Trimester V & VI Advertising(Elective)
Media Planning
Creativity in Advertising
Client Servicing & Account Management
PR & Image Management
Strategic Brand Management
Designing Advertising Strategies
Advertising Research
Production Techniques & Methods

This program offers Elective in Advertising


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