PG Diploma In Management with specialisation in Marketing

Post Graduate Diploma

In Noida

₹ 263,000 + VAT

Description

  • Type

    Post Graduate Diploma

  • Location

    Noida

  • Duration

    2 Years

Facilities

Location

Start date

Noida (Delhi)
See map
2, Institutional Complex, Surajpur Kasna Road,, 201303

Start date

On request

About this course

Graduate in any Discipline from a recognized university.

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Course programme

PGDM program is meant for those who want to shape their career in business and exceit after a strong academic background. The PGDBM course offered at IIMT, which is based on Industry needs & linked with practical framing, has the most contemporary & innovative curriculum designed to enhance students knowledge & experience, providing them with skills & tools for global leadership position.

The First year subjects are common to all students and in the second year, students will be chiselled in specialised areas of Marketing.

FIRST YEAR
Semester-I
- Advance Management Concept
- Operations Research
- Managerial Economics
- Management Accounting
- Marketing Management
- Business Legislation
- Management Information System

Semester-II
- Business Statistics
- Business Communication
- Strategic Management
- Financial Management
- Organizational Behaviour
- Marketing Research
- Summer Project

CORPORATE TRAINING
Each student is required to compulsorily undertake Summer Training in a company of repute for a duration of 8 weeks, as a part of the course curriculum, immediately after the second semester examination. It provides an opportunity to the students to have first hand practical exposure and helps relate the conceptual and analytical skills acquired in the class room to actual management practices. A student will be promoted in second year only after completion of Summer Training and submitting Satisfactory Summer Project within prescribed time.

SECOND YEAR

Semester-III
- Economic Environment of Business
- Enterpreneurship & small scale Business Management
- Business Ethics and Corporate Governance
- Human Resource Management

Specialisation
Marketing
- Marketing Rural and Industrial Marketing
- Sales and Advertising Management
- Retail Marketing

Semester-IV
- Operations Management
- Total Quality Management
- e-Business
- Final Project work & Viva-Voce

Specialisation
Marketing
- Marketing Consumer Behaviour
- International Marketing
- Service Marketing


PG Diploma In Management with specialisation in Marketing

₹ 263,000 + VAT