PG Diploma in Pharmaceutical Sales Management

PG Diploma in Pharmaceutical Sales Management

Marketing is the process by which wants and needs are successfully satisfied by goods and services. The marketing/sales management discipline encompasses a broad range of business activities, including pricing strategies, promotional techniques (e.g., advertising, public relations, publicity), product distribution and sales efforts. The job of a professional marketer is to identify and define "target" customer characteristics thereby determine the most effective ways to stimulate interest and demand for a given product.

Subject Information
Lateral Entry : Not Available
Credit Transfer : Not Available
# SEM-1
Principles and Practices of Management
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Computer Fundamentals
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Marketing Management
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Economics and Finance
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Medical Terminology
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Organisational Behavior
# SEM-2
Selling Skills
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Basics of Pharmacology
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Marketing and Sales Force Management
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Drugs and Legal Aspects
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Drugs Stores Management
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Project -Report

This is a correspondence course.