PG Diploma in Retail, Sales & Marketing Management (LAPT Certified Management Professional)
Post Graduate Diploma
In New Delhi
Description
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Type
Post Graduate Diploma
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Location
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Duration
1 Year
The course opens up vast opportunities of employment for a student in all areas of customer service, sales and marketing across all industry segments. Some of the job opportunities available are: Sales Executive. Management Trainee. Fashion Coordinator. Merchandise Administrator. Merchandise Analyst. Assistant Store Manager. Assistant Department Manager. Operation Manager. Personal Manager
Facilities
Location
Start date
Start date
Start date
Start date
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Reviews
Course programme
On successful completion of the course a student will be awarded 'LAPT Certified Management Professional (LMP)' by London Academy of Professional Training, London (U.K.) & 'PG Diploma in Retail, Sales and Marketing Management' by Mahan Institute of Technologies, New Delhi. This course is specially designed to provide the student with a comprehensive view of retailing, customer service, sales and marketing environment in India and abroad.
Course Contents:
Management Fundamentals & Information Systems
Introduction to Management
Planning
Organizing
Staffing
Directing (incl. Decision Making)
Controlling
Production & Operations Management
Marketing Management
Financial Management
Human Resources Management
Information Systems, Organization, Management and Strategy
Customer Service
Deliver Reliable Customer Service
Cross Cultural Awareness and International Markets
Customer Loyalty - Bring Back Customers
The Art of Communicating Effectively
Effective Telephone Etiquette
Calming Upset Customers
Develop Personal Performance
An Introduction to Sales & Marketing
Customer Service Law and Ethics
Retail Management Information System -Basic Level
Retail Supervisor
The Professional Supervisor (ABC of Supervising)
Motivating your team
The art of delegating
Inventory Management
Business Etiquettes
Writing reports and proposals
Coaching a Leadership Skill
Retail Management Information System -Intermediate Level
Retail Manager
Retailing Environment
Retailing Strategy
Merchandise Management
Store Management
Retailing in India
Structure of Retail in India
Organized Retail in India
Retail Consumers
Retail Location Strategy
Merchandise Management
Retail Pricing
Atmospherics & Retail Space Management
Retail Promotion Strategy
Legal Environment
Technology in Retailing
Managing the Store
Sales and Marketing
Marketing and Sales
Building Relationships for Success in Sales
Dynamite Sales Presentations
Negotiating for Results
Overcoming Objections: Nailing the Sale
Selling Smarter
Prospecting for Leads Like a Pro
Telemarketing: Using the Telephone as a Sales Tool
Retail Executive
Establishing relationships with customers in the retail environment
Product knowledge, handling and promotion
Handling customer payments, technology and retail security
Consumer buying behavior, pricing and displaying products
Health and Safety and legislation in the retail environment
Personal effectiveness and team work in the retail environment
IT Tools & Applications
Computer Appreciation
Computer Organization
Operating System
Word Processing
Spreadsheet Package
Presentation Package
Database Operations
Internet Concepts
Personality Development
Enabling you to being a new you
Self-Esteem
Motivation
Interpersonal Skills
Conflict Management
Anger Management
Time And Stress Management
Interview Skills And Techniques
Group Discussion
Telephone Etiquettes
Communication Skills Development
To enhance your ability to communicate effectively:
Introduction to Communication
What is Communication?
Barriers to Communication
Speaking
Pronunciation
Sounds
Grammar
Articulation and Modulations
Writing
Writing letters
Writing reports
Writing tips
Presentation Skills
Presentation with visual aid
Presentation without visual aid
Feedback
Non Verbal Communication
Body language
Gestures
Eye Contact
The Handshake
Listening Skills
General Business English
Communicating effectively at work
Effective business writing
Additional information
PG Diploma in Retail, Sales & Marketing Management (LAPT Certified Management Professional)