PGDBA+ MBA: Marketing
Master
In Bangalore
Price on request
Description
-
Type
Master
-
Location
Bangalore
Facilities
Location
Start date
Bangalore
(Karnātaka)
See map
19,Brunton Road, OFF MG Road, 560025
Start date
On request
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Course programme
Academic programs at NSB are designed to equip students with knowledge,
skills and attitudes sought by business enterprises. Traditional
management programs churn out partially skilled professionals, lacking
industry-specific skills. Industry-specific management programs at NSB
prepare students into highly focused industry-ready professionals, to
increase their employability. We design our academic programs according to
the needs of the industry. The programs offered at NSB enable students to
gain confidence to enter a wide range of occupations within the business
environment.
Dual Specialization in:
Marketing, Finance, Human Resources, International Business, Information Technology, Retail Management, Media & Event Management.
-Curriculum for MBA with PGDBA (Dual Specialization)
-First Semester:
- Management Concepts
- Organisational Behaviour
- Managerial Economics
- Quantitative Methods / Management Science
- Business Laws
- Business Mathematics
- Business Communication
6 weeks Industry Internship
2 weeks Personality Development Program
-Second Semester:
- Financial And Management Accounting
- Business Environment
- Research Methods
- International Business
- Management Information System
- Total Quality Management
- Foreign Language
6 weeks Industry Internship
2 weeks Entrepreneurship Development Program
-Third Semester:
- Financial Management
- Project Management
- Production & Operations Management
- Human Resource Management
- Marketing Management
- Strategic Management
-Specialization Electives (any two):
- Marketing - Consumer Behaviour
- Finance - Corporate Finance / Corporate Taxation
- Personnel / HR - Organisational Development & Knowledge Management
- Computer / IT E-Commerce
- International Business International - Marketing
- Media & Event Management - Fundamentals of Media Communication
- Retail Management - Introduction to Retailing
8 weeks Industry Internship
-Fourth Semester
Specialization in Marketing:
- Product Management
- Promotional Management
- Marketing of Services 20 - 24 weeks of Project Work
Dual Specialization in:
Marketing, Finance, Human Resources, International Business, Information Technology, Retail Management, Media & Event Management.
-Curriculum for MBA with PGDBA (Dual Specialization)
-First Semester:
- Management Concepts
- Organisational Behaviour
- Managerial Economics
- Quantitative Methods / Management Science
- Business Laws
- Business Mathematics
- Business Communication
6 weeks Industry Internship
2 weeks Personality Development Program
-Second Semester:
- Financial And Management Accounting
- Business Environment
- Research Methods
- International Business
- Management Information System
- Total Quality Management
- Foreign Language
6 weeks Industry Internship
2 weeks Entrepreneurship Development Program
-Third Semester:
- Financial Management
- Project Management
- Production & Operations Management
- Human Resource Management
- Marketing Management
- Strategic Management
-Specialization Electives (any two):
- Marketing - Consumer Behaviour
- Finance - Corporate Finance / Corporate Taxation
- Personnel / HR - Organisational Development & Knowledge Management
- Computer / IT E-Commerce
- International Business International - Marketing
- Media & Event Management - Fundamentals of Media Communication
- Retail Management - Introduction to Retailing
8 weeks Industry Internship
-Fourth Semester
Specialization in Marketing:
- Product Management
- Promotional Management
- Marketing of Services 20 - 24 weeks of Project Work
PGDBA+ MBA: Marketing
Price on request