PGDBM in Marketing Management

Post Graduate Diploma

In Meerut

Price on request

Description

  • Type

    Post Graduate Diploma

  • Location

    Meerut

Facilities

Location

Start date

Meerut (Uttar Pradesh)
See map
110065

Start date

On request

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Course programme

Course Content
First Semester
SEMESTER I
Management Concepts & Organizational Behavior
Managerial Economics
Marketing Management
Financial Accounting
Statistical Methods in Business
Computer and Applied IT in Management
Business Communication
Personality Development
Computer Application and Basic

SEMESTER II
Economic Enviornment of Business
Management Information System
Human Resources Management
Management Accounting
Financial Management
Marketing Research
Operations Research
Programming Concepts
Operations Management
Linux
Research Methodology and Computerized SPSS

Semester 3
International Business
Legal Environment of Business
Project Management
E-Business
Summer Project

Marketing
Consumer Behavior
International Marketing
Sales and Distribution Management
Advertising Management

Semester 4
Strategic Management
Organisational Culture and Business Ethics
Quality Management
Winter Project

Marketing
Product and Brand management
Supply Chain Management
Marketing of Services

PGDBM in Marketing Management

Price on request