PGDM in Advertising and Communication

Scope and Objective:

* The course aims at fulfilling the need of skilled manpower for the industry.
* The students would be acquainted with the nuances of Advertising, Public Relations, Event Management, and Corporate Communication etc.
* Through the integrated approach of advertising and communication the course will meet the Industry requirements in the areas of Client Servicing, Account Planning, Public Relations , Media Relations.
* The current trend in the market is to develop a close association of new market strategy and opportunities will be taught to the students through out the course curriculum.

Learning Outcomes:
The learning outcome at the end of course will sharpen the creative skills of the students. The guided projects will enhance their understanding on the subject and market needs. The following aspects will emerge the teaching learning outcome.

*The thought process will improve
*Creative exercises and brainstorming sessions will strengthen their reasoning skills
*Digital media input will improve presentation techniques
*Case study method will empower them to search for more information
*Projects & laboratory activities will enhance analytical skills and build confidence.

Highlights of the Specialisation:
The value added software and teaching input creates the synergistic link between a trainer and trainee. The programme highlights different aspects of emerging market and also Advertising & Creative Component of Brand Building etc. The research input will improve the aptitude and make them more conversational from Reel world to the Real world. Audio, Video techniques are more purposive and meet the need based actualization process.