PGDM in Business Analytics

Scope and Objective:
Business Analytics is the new frontier of management science & practice and is the future of business. Today’s organizations are faced with huge challenges, worldwide economic crisis, a wider range of regulations and heightened global competition. There has never been a greater need for proactive, evidence-based decisions and responsive strategies for competitive business advantage.

The programme is designed to equip students with skills that are in high market demand and to provide a broad exposure to the fundamental of business concepts and to enhance your professional and managerial capabilities for life long career prospects with strong foundation in Research and Business Analytics with Functional Specialization in Marketing, Finance or Human Resource Management. The course is held under the Chairmanship of Mr. N. Vittal (The enabler of IT & Telecom revolution in India).

Learning Outcomes:
At the end of the “People, Process, Technology, Data Source, Skills & Management” programme, students will be able to: conceptualize, organize, and produce knowledge solutions to complex business problems and gain a comprehensive knowledge of the functional areas in Business Management (Marketing / Finance / HR), develop personality, communication competency, social responsibility and managerial skills.