PGDM Business Design

Corporations today are not the same as they were yesterday because the way market is driven is unforeseen. There are new ways of doing business and ever evolving newer rules of the game.

We are in the middle of a massive change. Today it's not about the world of design. It’s about the design of the world. Hence being acquainted with principles of Management is insufficient. Rather, it is essential to question the conventional framework and to 'Design' your own rules of business.


Curriculum Structure

Trimester 1
Managerial Economics
Applied Economics
Financial Accounting
Cost Accounting
Business Statistics
Research Methodology
Marketing I
Organization Behaviour
Information & Process Design in Business
Integrated Project
Introduction to Design Thinking & Creativity Tools
Design Studio I (Design Principles)

Trimester 2
Perspective Management
Trends and issues in Management
Environment of Business
Management Accounting
Advance Marketing Management I
Production Tech & Mgmt
Managing Groups for Performance
Interaction Design
IT Tools for Design
Integrated Project
Triggers For Innovation
Design Studio II - (Colour / form / Perception)

Trimester 3
Business Communication
Financial Management
Taxation
Advance Marketing Management II
Operations Research
Human Resource Management
Integration Project
Trends & Forecasting
Design Studio III - (2D/3D Projects)

Trimester 4
Legal Aspects
Advanced Finance Management
Organization Design & Development
Communication Design
Industry Vertical – I
*Summer Project Evaluation
Introduction to Innovation Management
Design Studio IV - (Design Brief)

Trimester 5
International Business
Sales Management
Project Management
Distribution & SCM
Service Design & Management
Entrepreneurship Management
Business & Design Strategy
Industry Vertical – II
Strategic Innovation Management

Trimester 6
Total Quality Management
Final Project - Intensive Research Based project
Multi disciplinary Conversations
Responsible Design & Innovation