PGDM in Integrated Marketing Communication and Brand Management

Scope and Objective:

* The IMC concept is highly recommended by the industry so as to design the course curriculum to meet the demand and the requirement in the field of marketing and brand management.
* To enhance the skills and upgrade knowledge through designing integrated modules.
* To study brand management as the key areas of marketing by adopting active interaction and case study methodology.
Highlight of specialization:
The key features of integrated model of marketing communication will fulfill the need of skilled manpower required by the Media based Industry. The corporate and agency will induct the specialists in multiple activities of brand building, decision making process, strategic planning level in advertising agencies.