(PGDM-IT)(MARKETING MANAGEMENT)

First Year - Term I
Subject Code Subject Name
BM-1101 Financial & Management Accounting – I
BM-1102 Organization Behavior-I
BM-1103 Legal Aspects in Business
BM-1104 Marketing Management-I
BM-1105 Business Economics
BM-1106 Quantitative Techniques in Management-I
BM-1107 Foreign Language I


Personal & Professional Skills Program

-Fundamentals of Non Verbal Communication

-Fundamentals of Oral Communication

-Self Analysis & Personality Development


First Year - Term II
Subject Code Subject Name
BM-1201 Financial & Management Accounting-II
BM-1202 Organization Behavior-II
BM-1203 Financial Management-I
BM-1204 Marketing Management-II
BM-1205 Information Technology for Management
BM-1206 Quantitative Techniques in Management-II
BM-1207 Foreign Language-II


Personal & Professional Skills Program

-Fundamentals of Written Communication

-Leadership Training

-Attitude Training


First Year - Term III
Subject Code Subject Name
BM-1301 Financial Management-II
BM-1302 Management Information Systems
BM-1303 Human Resource Management
BM-1304 Production & Operations Management
BM-1305 Economic Environment & Policy
BM-1306 Research Methods in Business
BM-1307 Foreign Language-III


Personal & Professional Skills Program

-Emotional Competence

-Behavioural Adjustments

-Assertiveness Training


Second Year - Term IV
Subject Code Subject Name
BM-2401 Strategic Management
BM-2402 International Business Environment
BM-2403 Foreign Language-IV

Second Year - Term V
Subject Code Subject Name
BM-2501 Business Ethics & Corporate Governance
BM-2502 Foreign Language-V
5 Electives (Information Technology and other electives)
Dissertation - Topic & methodology selection and information


Personal & Professional Skills Programe

-Stress Management

-Group Discussion


MARKETING MANAGEMENT

Subject Code Subject Name
BM-MK01 Product & Brand Management
BM-MK02 Consumer Behaviour
BM-MK03 Advertising & Sales Promotion Management
BM-MK04 Integrated Marketing Communications
BM-MK05 International Trade Operations & Logistics
BM-MK06 Marketing of Services
BM-MK07 Retail and Mall Management
BM-MK08 Sales and Distribution Management
BM-MK09 Customer Relationship Management and technology
BM-MK10 Marketing Research
BM-MK11 Rural Marketing
BM-MK12 Global Marketing
BM-MK13 Direct Marketing
BM-MK14 Agribusiness Marketing
BM-MK15 Business to Business (B2B) Marketing
BM-MK16 Internet Marketing