PGDM: Marketing

Post Graduate Diploma

In Ghaziabad

₹ 756,000 + VAT

Description

  • Type

    Post Graduate Diploma

  • Location

    Ghaziabad

  • Duration

    2 Years

Facilities

Location

Start date

Ghaziabad (Uttar Pradesh)
See map
Opp. Mohan Meakins Factory, Mohan Nagar

Start date

On request

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Course programme

The PGDM Programme
Success does not depend upon being at the right place, at the right time; It depends upon being ready
The advent of MNCs in India since 1990s has brought a wave of specialization in the areas of management. The Post Graduate Diploma in Management course give a practical and integrated introduction to a wide range of business areas. Students use their own initiative through case studies, problem solving exercises, group assignment and presentations to enhance the learning process. The Post Graduate Diploma in Management at BLSIM is sheer hard work for students, assisted by excellent faculty who boost and encourage them to be ideal managers.
BLSIM also organizes corporate meets on themes of relevance to industry for the Post Graduate Diploma in Management students in order to have hands-on sharing of the practical business world.

When Marketing is the specialization

Course Content:

Semester - I
PGM 101 Management Functions & Organizational Behavior
PGM 102 Managerial Economics
PGM 103 Quantitative Techniques & Operations Research
PGM 104 Managerial Accounting
PGM 105 Business Communication
PGM 106 Computer Application in Management
PGM 107 Business Environment
PGM 108 Value and Ethics in Business

Semester - II
PGM 201 Human Resource Management
PGM 202 Financial Management
PGM 203 Marketing Management
PGM 204 Materials Management
PGM 205 Business Research & Methods
PGM 206 Management Of Technology, Innovation and change
PGM 207 Management Information System
PGM 208 Corporate Legal Environment

Semester - III
PGM 301 Strategic Management
PGM 302 E-Business
PGM 303 Project Report & Viva Voce
Elective:
Marketing
Retail Management
Customer Relationship Management
Marketing Research
Rural and Social Marketing

B2B Marketing Semester - IV
PGM 401 Management of International Business
PGM 402 Environment Management
PGM 403 Dissertation

Additional information

Students per class: 240

PGDM: Marketing

₹ 756,000 + VAT