PGDM: MARKETING
Post Graduate Diploma
In Bangalore
Description
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Type
Post Graduate Diploma
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Location
Bangalore
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Duration
2 Years
Challenges in Business are rarely confined to one funtional area. Leaders must be quipped with a holistic understanding of business and to draw upon fundamental knowledge to grasp the larger picture and 'connect the dots'. Faculty at MATS are also scanning the business environment to identify new trends, to unearth new business processes and models.
Facilities
Location
Start date
Start date
About this course
Candidate with a composite score of 600 in MAT or 75th percentile in CAT/XAT/ATMA and an of 50% in undergraduate program are eligible to apply.
Reviews
Course programme
When you join MATS, you join the JGI movement and a cult which abhors mediocrity. If you are a true learner, Hungry for Knowledge, Ready to Acquire Skills and all set to Shape your Attitude, maybe you should come aboard.
Come ... Join the AICTE approved, leading B-School in South India, among the fastest growing management institutes in the Country, located in Bangalore, India's silicon valley, offering a high class PGDM/PGDBM program which compares with some of the best MBA programs in the World.
COURSE MATRIX
First Year of the PGDM programme
During the first year of the programme, the student is grounded in core management. The courses provide a solid foundation in the management discipline which will lead the student towards his areas of specialization.
Pre-term
Orientation - Accounting, Principles of Management, Workshops & Events, Case Analysis Methodologies, Two day outbound Leadership program.
Term 1
Core Courses
Organisation Behaviour, Financial Accounting, Marketing Planning, Microeconomics, Quantitative Methods-1, Business Law, Business Communication
Core Brackets
Business Management Skills, Yoga
Self-managed Activities
Current events analysis, Concepts review
Field Application
Organisation Study
Term 2
Core Courses
Human Resource Management, Cost & Management Accounting, Marketing Implementation,
Macroeconomics for Business, Quantitative Methods-2, Operations Management, Business Oriented Computer Applications (BOCA)
Leadership & Teamwork Skills
Personal effectiveness, Conflict resolution, Interpersonal Skills, Teamwork
Term 3
Core Courses
Marketing Research, Corporate Finance, Consumer Behaviour, Corporate Strategy, International Business, Quality & Productivity Management, Management Information Systems for IB
Core Brackets
Oracle in Multi-user Environment
Leadership & Teamwork Skills
Negotiation Skills, EQ
Second Year of the PGDM programme
During the second year, the student gets the opportunity to specialize in two areas - one in his area of major concentration and the other in a chosen minor. He is required to choose a total of twenty one courses besides core brackets and course supplements. Students have the opportunity to specialize in Marketing, Finance, HR and International Business. The required courses and electives in the different functional areas are as follows. The second year of the course comprises terms 4, 5 and 6.
When Marketing is the specialization:
Curriculum
Consumer Behaviour
Sales Management
Distribution Management
Services Marketing
Integrated Marketing
Communication
International Marketing
Brand Management
Customer Relationship Management
Management of Retail operations
Marketing Strategy
Dissertation
Additional information
PGDM: MARKETING