PGDM-MARKETING

Semester-I

101. Perspectives of Management
102. Managerial Economics
103. Quantitative Techniques for Decision Making
104. Accounting for Managers
105. Business Environment
106. Organizational Behavior
107. Managerial Skill Development
108. Non-Credit-Soft Skills

Semester-II

201. Marketing Management
202. Financial Management
203. Human Resource Management
204. Business Laws
205. Operation Management
206. Operation Research
207. MIS and Knowledge Management
208. Non-Credit-Foreign Language (Japanese/French)

Semester-III

301. Business Policy and Strategic Management
302. Consumer Behavior and Marketing Research
303. Customer Relationship Management
304. Services Marketing
305. Advertising and Brand Management
306. Sales Management
307. Rural Marketing Management
308. Business Ethics and Corporate Governance

Semester-IV

401. Supply Chain Management
402. Retail Marketing Management
403. E-Marketing
404. Organizational Marketing
405. Global Marketing
406. Marketing of High-Technology Products and Innovation
407. Project Work
408. Comprehensive Viva