PGDM in Marketing

Course structure

Trimester I

1. IT for Management
2. Financial Accounting
3. Marketing Management I
4. Managerial Economics
5. Organizational Behavior I
6. Quantitative Techniques for Management I
7. Managerial Communication I

Trimester II

1. Legal Aspects of Business
2. Management Accounting & Control
3. Marketing Management II
4. Business Environment & Policy
5. Organizational Behavior II
6. Quantitative Techniques for Management II
7. Managerial Communication II

Trimester III

1. Operations Management
2. Financial Management
3. Business Research
4. Human Resource Management
5. Management Science for Decision Making
6. Strategic Management
7. Managerial Communication III

Trimester IV

1. Supply Chain Management
2. Management Information System (MIS)
3. Six Electives

Trimester V

1. International Business Management
2. Business Ethics & Values
3. E-Commerce
4. Four Electives

Trimester VI

1. Project / Dissertation
2. Two Electives

Marketing

Consumer Behavior
Advertising and Sales Promotion
International Marketing
Marketing of Services
Product & Brand Management
Rural Marketing
Retail Marketing
Marketing Research
Supply Chain Management
CRM