PGDM in Marketing

During the first year of the programme, the student is grounded in core management. The courses provide a solid foundation in the management discipline which will lead the student towards his areas of specialization.

Pre-term
Orientation – Accounting, Principles of Management, Workshops & Events, Case Analysis Methodologies, Two day outbound Leadership program.

Term 1

Core Courses
Organisation Behaviour, Financial Accounting, Marketing Planning, Microeconomics, Quantitative Methods-1, Business Law, Business Communication

Core Brackets
Business Management Skills, Yoga

Self-managed Activities
Current events analysis, Concepts review

Field Application
Organisation Study

Term 2

Core Courses
Human Resource Management, Cost & Management Accounting, Marketing Implementation,
Macroeconomics for Business, Quantitative Methods-2, Operations Management, Business Oriented Computer Applications (BOCA)

Leadership & Teamwork Skills
Personal effectiveness, Conflict resolution, Interpersonal Skills, Teamwork

Term 3

Core Courses
Marketing Research, Corporate Finance, Consumer Behaviour, Corporate Strategy, International Business, Quality & Productivity Management, Management Information Systems for IB

Core Brackets
Oracle in Multi-user Environment

Leadership & Teamwork Skills
Negotiation Skills, EQ

Second Year of the PGDM programme

During the second year, the student gets the opportunity to specialize in two areas – one in his area of major concentration and the other in a chosen minor. He is required to choose a total of twenty one courses besides core brackets and course supplements. Students have the opportunity to specialize in Marketing, Finance, HR and International Business. The required courses and electives in the different functional areas are as follows. The second year of the course comprises terms 4, 5 and 6.


MARKETING
Consumer Behaviour
Sales Management
Distribution Management
Services Marketing
Integrated Marketing
International Marketing
Brand Management
Customer Relationship
Management of Retail operations
Dissertation